Short Course on Businesses – Covering The Basics

September 2, 2016

How to Create a Website and Content Marketing Strategy That Attracts More Customers

In the field of web design, designers are known to have the tendency to overemphasize their unique talents and accomplishments. Glorification of self doesn’t pay off unless the client is first put on the pedestal. No matter what field you are in, your business will not thrive if your content is weak or irrelevant.

Offering valuable and relevant content should be at the center of a business’s content marketing strategy. Relying on this method alone does not drive traffic to a website. The biggest mistake content marketers make is not placing enough emphasis on what they can offer their customers.

Text, images, and content must serve the client’s best interest and nothing more. If you find that your brand identity isn’t other-oriented, you will need to put the effort into to shifting how it’s perceived by others.
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If the content is useful and presented in a way that is original, other people will be interested in learning more about what you have to say. Guest blogging is an easy way to drive traffic to your website and increase your brand’s reach.
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Using relevant keywords and understanding SEO will further benefit your business. It is a good idea to consult with a local SEO expert or agency to discuss how an SEO campaign could help you promote and even redefine your brand.

Any business making significant changes to their brand or content marketing may also need to undergo a web redesign process. There are serious repercussions for businesses who fail to consider how this impacts SEO.

A web redesign done without a detailed understanding of SEO, or the involvement of an SEO agency should be done with caution.

Through the use of tools available or manually crawling your site, you are taking the first step in protecting the previous work put into on-page SEO. This analysis is necessary to uncover the important SEO aspects you cannot afford to lose. Reanalyzing your old website’s SEO will offer insight into what was working and what should be implemented in the new website. Before the test site goes live, do not forget to keep the “No Index, No Follow” checkbox marked. The last thing you want is for the search engines to index your content and treat your new website as duplicate content.

Don’t overlook the fact that you also need to retain your old website’s URL structure. Wasting time having to setup 301 redirects is a waste of time and also unnecessary.

Search engines won’t pause the crawling of data on your new site, as long as you don’t forget to create and submit XML sitemaps.

If you want to make your business thrive, then you need to understand how any changes to content marketing, SEO, and web redesign will work for or against you.